Moderating Role of Organizational Culture Between Knowledge Management and Organizational Effectiveness in Service Sector

The aim of this research is to identify the effect of knowledge management practices on the effectiveness of the organization and simultaneously considering the interactional effects of organizational culture on this relationship. Self administered questionnaires were distributed to collect the responses from the employees in different service organizations while descriptive statistics and moderated analysis were used to analyze the data and draw the conclusions. The overall response rate for the data collected through stratified random sampling was 79% from service sector employees. It was concluded that Knowledge management practices have a strong positive association with organizational effectiveness while this relationship is positively moderated by the conducive organizational culture. Managers all over the world should strive to promote the knowledge management practices along with conducive culture as both of these contribute towards improved organizational effectiveness.